World's Most Searched Topic on Google Search

World's Most Searched Topic on Google Search More than 70 percent of online search queries worldwide are handled by Google. Google search engine became the most successful site on the internet. The development of digitalization has a beneficial impact on life. Influencing the activities of multiple sectors just got easier. The use of media is now more practical with the presence of digital media only in the palm of your hand. Just one click is able to get information. One of them is through the presence of Google Search which makes it easier for humans to get various information. More than 70 percent of online search queries worldwide are handled by Google. The Google search engine is also the most successful site on the internet. In fact, the use of Google reached 3.2 billion worldwide, increasing along with the increase in internet users. When viewed from internet users around the world, 4.66 billion and smartphone users around the world also increased to 5.22 billion people starting from 2021. Meanwhile, Google search engine users in Indonesia from Statcounter data throughout 2021 that Google is the most widely used search engine by people around the world with a percentage of 81.99 percent. The report titled Year in Search 2021: Look Back to Move Your Business Forward from Google Trends data (August 2020-2021) reveals the existence of global consumer behavior and changes in a number of key sectors. When viewed by the world community, managing income by looking for other businesses to increase the economy by searching for beginner stock topics by 128 percent. The public's concern about online security increases search results with the topic of data leaks by 33 percent and fake news by 52 percent. In addition, reports from Google Trends data also show changes in several sectors such as beauty, finance, entertainment, culinary, and transportation. Among them from the beauty sector, the public's curiosity about new types of products such as ceramides is 133 percent and bakuchiol is 30 percent. Curiosity for men's products, the most sought after topics were men's serum by 57 percent and men's facial wash by 62 percent. Then, in the financial sector, the search for investment learning topics was 83 percent. Followed by the entertainment sector from online mabar by 70 percent and the transportation sector for the topic of environmentally friendly vehicles by 230 percent and electric cars by 54 percent. Indonesians are also increasingly concerned about healthy food as seen from the culinary sector, with 233 percent of plant-based topics being searched for and 69 percent of low-fat milk.