Ten to fifteen years ago, conversations about artificial intelligence technology or AI were still classified as ivory tower talks. The majority of people even consider it a mere fantasy, which may happen, but not in the near future.
When the Black Mirror series first aired in 2011, it wasn't as explosive as it is now. Stories about artificial intelligence and technological advances that are the main plot of the series are still considered far from reality.
Beginning in its second season in 2013, the stories in Black Mirror suddenly feel surprisingly relevant. One of the episodes tells the story of a woman who revives her boyfriend, through social media recordings. Another episode is about a country where people live based on other people's ratings—a kind of like on Instagram. Interestingly, the rating greatly affects their lives.
Black Mirror was created by Charlie Broker to criticize the dark side of technological developments. However, what is refreshing, in each of his narratives, Broker always manages to make the technologies in his series—even though they haven't yet been invented—but feel close to humans today.
In the same decade, advanced technologies began to be introduced in the real world. There are some technologies, which may seem distant in the past and only appear in movies, but are in fact close at hand. One of the most recently introduced this year is the smart car, which not only can drive itself but is also specially designed like a private room. The concept was released by the Volkswagen Group last March under the name Sedric.
Even though it comes from the automotive sector, its presence is considered to be a threat to the hotel industry. David Rimbo, Managing Partner of Transaction Advisory Services (TAS) Ernst & Young Indonesia, agrees with Sedric's prediction of disruption.
“The habit of renting a hotel if you want to go out of town can be lost later. People just rest in their cars, which can drive themselves,” said Rimbo at the International Management Accounting Conference (IMAC) Wednesday (6/12). Sedric is designed—not only sophisticated—but also complete as a lounge. He even has his own coffee table.
Not only Sedric, AI technology is also applied to other objects. One of the most recent is also the software (software) developed by Amazon for the world of fashion. This biggest e-commerce is not famous for its fashion products, but they keep trying to try it.
Their team at Lab126, based in San Francisco, is developing software that can design new clothes using only an algorithm and a few sample photos. While his team in Israel, designed software that also uses AI to help set the style of its users. Taking into account the trends on Instagram or on the internet.
In the future, this technology can even be placed in someone's closet, so that users can customize their clothes and use it as a style guide. You can even guess which clothes are appropriate for the weather outside.
Of course, his presence can also mess with the fashion industry. Fashion designers and stylists may start to worry.
Apart from these technologies that are still being developed, AI is already being applied in other things. Call it the Wearable and Fibit watches, smart watches that can measure all human activities, including health matters.
It has influenced the way insurance services work. Because the ability of this tool to record data is much more effective and efficient than humans do. The market value of these watches is predicted to continue to grow well up to 34 million United States (US) dollars in 2020.
Another product is a refrigerator with AI. Owned by Samsung, it can even offer recipes from available foods. Further ahead, said Aaron Saphiro, marketing expert from Huge, more sophisticated refrigerators are also being developed. He will be equipped with a camera in it, can see any food, and ultimately help humans formulate their weekly shopping, or even the diet of food needed.
According to Saphiro, one of the impacts of this technological development is the death of brand names. “As machines begin to make decisions for people, it becomes increasingly difficult for marketers to figure out how to get into those calculations, and how to influence consumer behavior,” says Saphiro. "This will disrupt a lot of companies," he added.
According to Rimbo, this technological advancement is inevitable. Their presence does threaten conventional businesses. "But it's about time," said Rimbo.
He analogized this disruption as when the steam engine appeared and began to replace horse and human power. "The important thing is that Indonesia doesn't want to be a market. We must also participate in innovating to create a market,” he added.
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